Design against Stigma
Design to break weight stigma internalisation in the age of social media
Hashtag: Fashion is me
︎ Full Report
Individual graduation project:
Explorative Research, Social Media Data Mining, Concept design, Interactive installation, Visual design
This graduation project starts from the big scope of weight stigmatisation on social media. At the beginning of research, primary research about weight stigma and social media was conducted to collect background knowledge and form an initial scope for further exploration. Explorative research was conducted to map out the situation and problems of weight stigmatisation on social media. Then the project scope was refined as weight stigma internalisation in the context of fast fashion, and focuses on the problem that female social media users internalise weight stigma when shopping for fast fashion products.